Earn Attention by Starting Conversations

we earn it. we spend it.

Forget about Grabbing Attention, Earn it

Remember the first time you heard the phrase “Attention Deficit Disorder”? Did you think “no way” or were you like most people and thought “yeah, I have a bit of that”?

Your customer’s attention space < than a goldfish’s

(note this post assumes you’re setup on Social Media…if not, be sure to check out this post: Social Media Mastery for FECs.)

Fast forward to about nine years ago when the phrase “social media” started showing up everywhere. If you were in business, you were told it was a great way to market your product or service. And while this is still true today, EVERYBODY is doing it. The more people doing it, the more noise there is. The more noise there is, the harder it is for you to be sure that your message reaches your audience.  

You can’t let the noise stop you. You have to come up with content and posts that cut right through it and that your audience enjoys. With that in mind, I offer you the following ways of BEing that will help you start conversations  and continually earn the attention of your tribe.

The Be Attitudes of Social Media

Be funny- The world loves a clown. If you hear a good joke, “borrow” it. Make humorous observations about everyday life. I heard this guy named Jerry Sign something or other…turns out he made a mint doing that.

better than ovaltene
Shows about nothing are even better

Be quotable- Can’t think of anything original? Use someone else’s quotes. We have a whole history full of them.  Can’t think of any quotes? Don’t worry, you can go over to Quote Land, they’ve got you covered for years.

Be relateable- The fastest way to build relationships is to create common ground. Talk about shared experiences. Everyone eats, listens to music and for this point looks at Facebook. Talk about local bands, bars/restaurants, and other local experiences to your center. Be sure to tag the places you’re discussing so they will talk about you too!

Tuti Son Pazzo - Everyone is crazy in italian
Maybe not the way to find common ground

Be interesting- Share relevant information that is topical to the day. DO NOT POST ABOUT POLITICS. This is a sure-fire way to alienate 37% of your audience and irritate 60% of them. Feel free to post about other relevant topics though.

Be interested- Ask about them. “ME” is everyone’s favorite topic. Ask about people’s thoughts. What experience do they like best? What about their kids? When was the last time they did x, y or z? What are their plans for the upcoming weekend, summer or holiday. Engage people by letting them talk!

Be thought-provoking- Say something that gives folks pause and makes them go hmmm. People like people (and companies) who think. Show off that brain power.

He was great in Coming to America
Remember the Arsenio Hall Show v 1.0? Yeah, I’m old too.

Be helpful- Offer tips that will improve others experience. Think about the most frequently asked questions you get. Make a list of 10 of them. Answer each one. Now you have 10 separate posts that will help people better understand your business.

Be bold- Chris Matthews on Hardball doesn’t get the big bucks because he’s namby pamby…he dots you between the eyes with his opinions. I’ll admit this becomes a bit of an acquired taste and not a great starting point. But once you have YOUR tribe, you can absolutely do this!

Be yourself- This last one is THEE most important. No sense in trying to be someone else because you’ll “attract” the wrong type of people.

What thoughts would you add to this conversation? See what I did there?

The absolute best practice I can share with you is to create a content frequency matrix where you schedule out your posts in advance. Make a folder on your computer (or phone) and save different types of content you see that fits these ideas. Know what kind of content you’re going to share on each day and share it. Make it a habit. It becomes so much easier to share content regularly if you already have it. 

VR Arcade Commercially Licensed Games

How Can We License VR Arcade Games?

One common question we often see is what games are available for our VR arcade. It’s a great question. The fact that people are looking at how to license these games legally makes it even better.

Over 60 Games

You can simply click HERE to learn more about the games. That link will take you to a page with images for each title. Whether you’re on a computer or mobile device you can click each image to learn more about the game. There is a quick paragraph describing each game as well as a video of the game itself. Note: Remember to X out of the description as opposed to hitting the back button. You will find the X in the upper right hand corner. There are also some specifics on each of the games that are very helpful because they allow you to:

Select Your Games Based on Categories

Number of players- Is it single player, co-op or multi-player? The majority of games are single or co-op and we just added a new multi-player.

Movement- Does the game require low, medium or high amounts of movement. Always good to make sure your customers know how much energy they’ll exert.
Difficulty- This rates whether there is a low, medium or high amount of difficulty. We offer a nice blend of low and medium difficulty experiences. We have about 10 that score in the “High Difficulty” category.
AZ Sunshine High Difficulty Extreme Intensity
Intensity: This looks at how involved the game is. Intensity is scored on low, medium, high and extreme. It can change based on several factors like: gory, adult content, language and whether or not math is involved.
This game is crass and VERY funny
Age Group: We have broken down the experiences into different age ranges. The lowest age range is 5+ and we have over 15 titles for this age group. We have almost 30 titles in the 10+ category. We have 10 in the 14+ category and 1 in the 18+ category but it’s not what you’re thinking.
TheBlu listed at 5+ = Fun for all
Min Play Time: We have titles that are set to a minimum play time of 5 minutes all the way up to 20 minutes. Some games are designed to played as long as people want. Others are experiences that generally take a specific amount of time to get through.

Great Per Minute Rates

At the time of writing, Private Label VR and our sister company, VR Junkies have more VR Arcade locations than any other group in the United States. As a result, we have a compelling story for game developers and they are generally eager to work with us. We can take our great rates with them and share with you. Obviously rates vary by title, but what we are seeing across all of our headsets is between $.07-$.12 per minute. Compared to other VR Arcade licensing platforms this saves you between 25-50% for every minute of play.

What else can Private Label VR do for you?

Our Software Helps Manage Your VR Arcade

Having awesome experiences for your VR Arcade customers is just the beginning of what we do for you. We’ve put together a most comprehensive VR Arcade Management Software to help you manage your business. We are continually adding new features to further automate the processes. Some of the highlights for today’s version include:

In Goggle Game Selection- This makes it super easy for your customers to choose their next experience. It also eliminates the need for an employee to manage this simple task.

Game Play Tracking- We show you exactly how many minutes were played on each title. This is great for knowing which titles are worth keeping and which aren’t. Two things that really make this feature exquisite: 1. We collect data from over 15 different locations (as of 7/13/2017) and can really give guidance as to which experiences are winners and which are less so. 2. We use these numbers to calculate your monthly payments to the game developers and invoice you then pay them directly.  This feature is not only great for you, it’s also imperative for our industry. Turns out the creative folks behind these experiences like getting paid too.

Setting Up Your VR Arcade

Don’t have a VR Arcade yet? Even better. Allow us to utilize our expertise in getting you setup and ready to rock. We take care of everything. We will help you with everything from space planning and VR Arcade design to equipment procurement to actual install on your site. Oh yes and we can take of training your team to provide optimal customer experience.  For a deeper dive, check out our “VR Arcade Business in a Box” offering.

Our PLVR Club Helps You Grow Your VR Arcade

Don’t think we get you setup and then leave you alone. No way! The install is just the beginning of our relationship. Once you’re setup and ready to take in customers you become a member of the PLVR Club.  This is where all of the magic happens. Consider this your one stop support group. We offer technical support. We provide operational support. There is even marketing support. If you need support, this is the place for it. As an added bonus, you will be in a group with other VR Arcade owners and operators who will share best practices, tremendous wins and even some things to avoid.

If you’re interested in learning more, shoot us an e-mail and we will be happy to answer any additional questions.

5 Reasons Your FEC Should Be Using LinkedIn

Get Your FEC LinkedIn

Assuming you’ve the got the Real Estate thing handled the most important words for your business are no longer Location, Location Location. Those words are now Marketing. Marketing! Marketing!!! This post is going to provide you a quick education on why LinkedIn is worth some of your attention for your Family Entertainment Center. Here are 5 quick things you need to know, now.

It’s Strictly Business

Your Business is a Getaway!!!
Let’s pretend Facebook is used 40% business and 60% for personal use. Those numbers are a bit high, but they’re close. LinkedIn is 95% business and 5% personal. What this means to you is that promoting your business can be a bother to those on Facebook looking for cat videos or to hear about your weekend away. People on LinkedIn expect to hear about what your business is doing.

It’s a “Blue Ocean Strategy”

Really important theory on Marketing
In the international best seller by W. Chan Kim, Kim makes a very important distinction between blue oceans and red oceans in business. A red Ocean strategy is one that all of your competitors are employing and the waters are bloody as a result of the “fight”. A blue Ocean strategy is one where you zag, while everyone else is busy zigging. Think about the number of FECs you see on Facebook and compare that to those on LinkedIn.

You want morning business on a weekday?

Does your business feel like this in the a.m.?
Unless it’s summer or some other time when the kids are out of school you really only have one choice: corporate events. Those can be super hard to book unless you know how to connect with the right professionals. You know which social media site both caters to business professionals AND has a fabulous search feature to help you find them?? I’m not going to give out any names but it’s initials are Linked In.

You can offer team building opportunities

Help Colleagues Work Better Together.
Corporate culture and team building is all the rage in business. Do you offer activities where two or more associates can play together or against one another? If you answered yes to that, than you can say you offer team building. Getting people out of the office for shared experiences is a tremendous way to get them to work better together on projects. This is your selling point.

Connect with event managers

Note the # of results > 1M
Earlier I mentioned the power of search. That is where LinkedIn really shines. When you start building your network on LinkedIn you’ll be able to easily find and connect with folks who are responsible for building events for their companies. Connect with enough of them and some are bound to do business with you. Do a great job for them and they will tell their friends. Added bonus, they will likely book events for their kids too.
Bottom line is, you’re likely spending a portion your day working on a Facebook strategy  (or just goofing off on Facebook, whichever). Do yourself a favor and allocate 15-20% of that time on LinkedIn. You and your business will be glad you did.

BONUS TIP

Click HERE for a quick video that will help you grow your LinkedIn network while you sleep.
If you want to learn more about how to leverage LinkedIn and other ideas to grow your FEC, check out our PLVR Club.