Pricing Ideas for your VR Arcade

It matters for how much you can make

This post is based on one of the most important lessons I’ve shared after years of offering my time and talents as a consultant and coach. Getting your pricing right from the get go can change everything. The challenge is, without some trial and error, it can be really tough. When that is the case, the best advice I can offer is to do some market research and learn what others in your space are charging. Before we get into the specifics, let’s look at the considerations.

What are we measuring?

Can we just use a pricing calculator
We Need to Measure Something
Funny thing about VR experiences is that some of them are fairly static and take a set amount of time. Others are predicated by how well or not well a player does and vary in length based on that. And finally some can be completely skills based and will allow a player to play as long as they can keep going.
So the first consideration is do you want to charge people by time or by the experience?

Why Time Matters for Pricing

Our software has a cool time clock
There has to be a better way to measure time.
Since the biggest factor of VR arcade success is “throughput” (meaning how many people can have pay for your experiences in a given time) you want to choose a consistent measure. Considering that each of these experiences could run from four or five minutes up to 10 or 12 minutes or way longer, it’s really hard to schedule your day. As such, choosing time as your unit of measurement should be a no-brainer.

Bundled time

Pricing made easy
As the clock runs down, the profits go up.
This is a more interesting consideration. If we agree that you should be selling minutes, than doesn’t it makes sense to look at just how many minutes? The majority of experiences (not clips or videos, but actual games or similar) are a minimum of 5 minutes in length. So maybe you should look at blocks of 5 minutes? That could work. Or maybe those blocks should be a bit longer…like 15 minute blocks. Or 30 minutes. What about an hour?
Think this through. From your own VR experience, what is the longest amount of time you’ve spent in the goggles straight? If you’re like most people, it’s less than 30 minutes. So while an hour (or more) may seem like a good plan, that only really works if you allow multiple people to share that hour. Which you can. And likely should consider. I’ve seen some VR arcades say their pricing per hour is only good for two people. Not sure why you would limit it at two. I could see limiting it to four, or maybe six, maybe.

Licensing rates

Aside from making mad stacks of cash with your VR Arcade, your pricing matters because of licensing rates. What are licensing rates you ask? Well, only a few of the VR experiences are free to download and free to play. And as the trend of VR Arcades continue to grow, more and more developers are moving to a “pay per play” or “pay per minute” model. In effect, you are licensing the game.

It’s super important to play by these rules too. If you operate a VR Arcade without paying the game developer, and the next group does that and so do the others, all of a sudden the game developers aren’t making money. What’s the first thing they’re going to stop doing?? Right…making games. So let’s all agree that paying them is of utmost important.

We have negotiated some pretty good rates with game developers across our multiple locations. Those rates are between $.07 and $.20/minute (there are a few experiences like The Lab which are free to play). HERE is a list of games we license.

Currency conversion

So many choices
Pricing in your currency

I live in the Detroit area which is in a state called Michigan in the North almost Central part of the United States of America. As such, when I think about money, I only think in terms of dollars. I understand that some of you are reading this from different parts of the planet (comment where you’re from if you’d like). To make the following paragraph make sense, I’ve included this handy currency converter link: Honestly, I normally just go to Google, but I couldn’t get a link from them.

Pricing at our locations

Our software is in two different types of locations:

  • VR Junkies locations that we own or operate as stand alone VR Arcades.
  • Our client’s sites who are typically operating a Family Entertainment Center of some sort and have launched their own VR Arcade inside of it.

For the most part, all 20+ locations share the exact same pricing strategy. It’s really simple. It’s $1.00 a minute. Earlier we talked about “bundled time” and we do that. We give a price break at an hour. We charge $45.00 for 60 minutes as opposed to $60.00.

To be fair, we do have a pretty big name client who has amazing foot traffic, especially in the summer months. They have made the decision to offer 30 minutes at $25.00. That makes some sense to me. It is interesting that they sell four times as many 15 minute blocks than 30 minute blocks. The first possible reason is that people at this location look to enjoy many of the other amenities. So 30 minutes could seem like a long time. The other reason could be that people who haven’t experienced room scale VR are unsure if they’re going to like it. $15 may seem easier to take a flyer on than $25.

Other Numbers to consider

The rest of the numbers looks like this:

Average sale = $21.00

Most frequent sale = $10.00 with a 10 minute add on

Average minutes played per booth per month = 2230

Average number of booths per location = 3.8

Least amount of  booths = 2

Most amount of booths = 8

Speaking of booths, if you’re interested in looking at some cool Booth Designs, click that link.

Curious to hear about your pricing strategy if you have one. Or feel free to bounce ideas off here in the comments and I’ll get back to you. Thanks for taking a look and I hope you found this helpful.

Design Ideas for VR Arcades

In the past couple of week’s I’ve been asked for ideas about the design of a VR arcade on three different occasions. One of my number one secrets for having topics for your blog is “answer your frequently asked questions”. So without further adieu, allow me to present some of my favorite designs I’ve seen. And please, feel free to share a link to your arcade of pix of your arcade in the comments.

The Original 10 VR Arcade Design Ideas

This first one has a special place in my heart. If Josh and McKay didn’t create this, they wouldn’t have made the software to run it and I likely wouldn’t be sharing about VR Arcade design. So, hat tip to the newly renovated VR Junkies in Orem, Utah.

Our homeboys
VR Junkies – Orem, Utah

I don’t know how to pronounce Isimu and to make matters worse, I’m not even sure what the word means. It could mean, cool looking VR arcade in Duluth, GA.

Straight out of CSI
Isimu VR Arcade Duluth, GA

VR1 of Idaho originally appeared on my radar while I was looking at VR Arcades on YouTube. I enjoyed their video and added it to the playlist. I think this is a nice clean look for a VR arcade and I like how they went with table and chairs as opposed to couches.

Hey- Who turned ON the lights?
VR1 in Idaho

VRKade certainly has a unique that is befitting of their name. This design in quite interesting and MIGHT spook me out a bit if I was playing a haunted experience here. LOL

It's a little scary
VRKade – Calgary, Alberta Canada

Upward VR has a very clean look and the graphics let you know what kind of experience you’re in for. They also do a nice job showcasing their social media right there on the welcome side. I mean, like seriously, you can see it from here.

Spring on in...
Upward VR – Oklahoma

Ignite VR has a very clear design and you know exactly what is going on behind closed doors. You know…cuz they’re glass and you can see through them. I’m curious as to how this works with the lighthouses??

I see what you're doing there...
Ignite VR- Singapore

Here is the first location of Cntrl-V. Actually, this isn’t my favorite picture of theirs. Go to Google, type in Cntrl-V, select images and take a look. They’ve got some cool stuff to show for sure.

Looks really cool from the entrance
Cntrl V – Waterloo, Ontario Canada

I believe this is more of a rendering than a real world photo. I know, the silhouettes do give it away. But we’re talking about design IDEAS and this looks like a really good idea to me.

These May Be Out of a Dream

Not sure if real...
IMAX VR – Los Angeles

A great looking entry from NZ, this VR arcade booth has Pink AND Purple. Yes, I’m a fairly manly man…except when it comes to colors I like. I think this place looks extra fun.

Pink AND Purple
Virtual Reality Studios – Auckland, NZ

Like your space a bit more industrious? Maybe not as bright and fun as the one above, but certainly fitting. Especially when you consider the amount of shooters and the amount of post apocalyptic experiences in VR.

Industrial
Sphere VR Arcade – Lima, OH

Additional Design Ideas

After sharing this post in a few places I received some additional photos. Yes this post mentioned 10 ideas, but isn’t more better? In this instance it totally is!

Here you will see our first open room multi-player environment. Have to remember that not every VR arcade requires walls. After all, you take care of room setup and that imaginary cage will protect these people, right?

30 meters sq
Holocafe Troisdorf – Germany

This has a cool vibe about it. Not overly done by any stretch, but the circuitry art under the screens make it seem to fit. As an added bonus, VR Territory has one of my favorite VR company logos.

Kind of casual design
VR Territory – Los Angeles

And last and certainly first, this entry from Leke VR in China is just amazing. They did such a great job with it.

This is such great design
Leke VR Technologies – Bejing, China

What Else Should You Know?

So there are some of my favorite designs. Wondering how to get them? You have choices…find a local farbricator and ask them what they can create for you.

If you’re really thinking about setting up a VR Arcade, will you be looking for games? We can help. In fact, we have over 60 games that we are licensing right now.

You might find out “VR Arcade business in a box” offering fits your needs too. And while you’re looking at other things, don’t forget to check out our software that helps you run your VR arcade.

Video About Adding Profit and VR to Your Bowling Center

Yes. Yes it is.

Are you wondering if you can make profit with Virtual Reality in your bowling center? This 30 second video and post will shed some light on that for sure.

We made this for Bowling Center Owners and Managers who are looking for a hot new attraction to add to their centers. If you’re looking for more details, read on…

Why Bowling Centers

VR Arcades are going to be popping up all over the United States in the next 2-36 months and Bowling Centers are perfectly suited to lead the charge.

  • You’re already a pillar in the community
  • You’ve got tons of customers of all ages coming to your center
  • Bowling is synonymous with FUN
  • You likely have some square footage that could be earning you more profit

As the video shows, it is our job to make it super easy for you to open and profit from your own Virtual Reality Arcade.  Here are some of the things you’ll need to know:

About the VR Arcade

  • Most installations are between 3-6 booths
It looks even cooler with people
New and improved VR Junkies in Orem, UT
  • A booth is typically between 8′ x 8′ and 10′ x 10′. A booth includes the VR hardware, software, a TV and a couch (couch not included in our offering)
  • Booths do not need to be right next to each other. So one can be here, one can be over there and another can be by the bar (or whatever)
  • People enjoy watching their friends experience VR almost as much as much as doing it themselves
Good seats, eh buddy?!
They’re having almost as fun watching as he is playing.
  • We offer over 60 gaming experiences and handle all of the licensing
  • Our software automates many of the processes for you
  • You’ll love our “business in a box” offering where we give you a turnkey solution
  • We are private label VR so we can promote your company, not ours
  • You can own and operate your very own branded 3 booth VR Arcade for under $20,000 down and $600.00 a month (we offer financing too)
  • With a 20% utilization a 3 booth VR arcade will bring in over $7500 per month

VR is no longer the NEXT big thing. It is the NOW big thing. If you’re ready to learn even more about this exciting opportunity to be ahead of the curve, reach out to us via EMAIL.